As much as I find Dubai attractions generally overrated and overpriced, this was an exception. I had a premium ticket which is almost 100 usd (and nearly 40 usd cheaper than at the venue) but if you can afford it, it’s totally worth it. You get unlimited skiing or snowboarding (perfect for beginners and intermediate; advanced skiers might quickly get bored, even though they have a “black” run) or a lesson, all equipment, access to all fun rides, a good meal (you chose from the menu), waterproof gloves, hand warmers , hot chocolate, locker, one printed photo (for all of these you pay extra otherwise and they charge a lot), and penguin encounter (mine lasted almost one hour). You can easily spend there a whole day. Bring you own hat and put on some layers, jackets aren’t very warm.