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SMTOWN Hologram Concerts

An innovative way to meet your favorite celebrities

Seoul New Activity

Come face to face with your favorite celebs and relive K-Pop's best concerts with top of the range hologram technology

  • Feel like you are on stage with your favorite performers at Korea's first multi-format hologram theater
  • Immerse yourself in the performances with an ultra large 40m 270° wave facade
  • Be mesmerized with the special effects that simulate real concerts
  • Explore all 6 floors of the SMTOWN: Welcome zone, Celebrity shops, SMTOWN Studios, SMTOWN Cafe & Market, and SMTOWN Theatre
What We Love:

As the largest Korean entertainment empire, SMTOWN is sure to be the dream of every celebrity fan. You will be able to relive concerts you missed or want to see again. Explore the building and learn more about your favorite stars such as Girls' Generation, Super Junior, TVXQ and EXO. Watch a concert that integrates the most popular K-Pop culture, along with high-end technology, leading you into an unprecedented level of enjoyment. It's hard not to be mesmerized by the high resolution images and special effects that simulate real concerts in the world's first venue featuring a floating hologram show.

Activity Details

3 Hours


Min 1


24 Hours

48 Hours


  • You will receive confirmation of your booking's availability within 1 business day. Once confirmed, we will send you the voucher via email
  • In the event that you do not receive an email from us, please check your Spam folder or notify us via email

Inclusive Of:

  • Hologram show (1 show of your choice)
  • Access to SMTOWN

Package Options:

School OZ Special Edition (Musical)

  • The Wizard of Oz's Dorothy goes missing a day before the contest for choosing the 'Great Knight' to lift the magic spell put on The School Oz. Join the team on their adventure as they search for Dorothy
  • Duration: 100 min

Super Junior World Tour

  • Experience for a second time the "Super Show 6 Encore" concert that took place on 11-12 July 2015
  • Duration: 150 min

TVXQ! Concert

  • Celebrate the 12th debut anniversary of TVXQ
  • Duration: 170 min


  • Experience EXO's concert "2015 EXO-Love CONCERT in DOME" that took place 10 October 2015 at Gochuck Sky Dome
  • Duration: 140 min

EXO PLANET #2 The EXO’luXion

  • Experience the 2nd solo concert of EXO! You can now experience: "EXO PLANET #2 The EXO’luXion" that took place in March 2016
  • Duration: 140 min

Floor Guide:

1st Floor

  • Entrance area

2nd Floor

  • Shops with celebrity-themed items
  • Shops recommended by celebrities
  • Popular souvenir stores where you can buy items with your favorite celebrity on them

3rd Floor

  • Studios: training studio, recording studio, M/V studio and photo studio
  • Exhibition hall of video and music records as well as their makeup and outfits

4th Floor

  • Market that includes limited-edition goods
  • SMTOWN LIVErary cafe which is a great place to relax

5th & 6th Floors

  • SMTOWN theatres including the hologram theatre and interactive entertainment shows
  • 3D printing is available in 6F

Opening Hours:

  • 11:00am - 10:00pm

Additional Information:

  • Concerts have English, Japanese and Chinese subtitles
  • Audience must be 8 years or older to attend a hologram experience (passports will be checked)
  • No food or drink is allowed inside the venue with the exception of bottled water with a cap
  • Performances are subject to change

Insider Tips:

  • With so many cool things to see in SMTOWN we recommend taking at least one hour before or after the show to look around the other floors
  • Use the bathroom before the show as you will not be allowed to reenter the theatre during the show
  • Please note: This offer is for foreign visitors only

How To Use

  • You must present a printed voucher for this activity
  • The voucher is valid only on the date and time specified
  • Bring your passport with you, you will need to present it with your voucher for identity verification
  • Redeem your ticket with your passport and voucher at the 5th floor ticket box
  • You can redeem your tickets on the 5th floor ticket box starting 1 hour before the show

How To Get There:

  • Address: SM TOWN, 513 Yeongdong-daero Gangnam-gu, Seoul, South Korea
  • By Subway: Enter Millennium Square through the path connected to Exits 5 and 6 of Samseong Station (Line 2)


  • Full refunds will be issued for cancelations made at least 48 Hours prior to the activity
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