SMTOWN THEATRE Admission Ticket

  • Free Cancelation - 72 Hrs Notice
  • Show Mobile or Printed Voucher
  • Fixed Date Ticket
  • Collect Physical Ticket
  • Meet Up At Location
  • Relive K-Pop's best concerts at SMTOWN, Korea's first multi-format hologram theatre
  • Immerse yourself in amazing performances that utilizes state-of-the-art technology to simulate actual concerts
  • Get a sneak peek of into what goes on within SM’s recording and dance training studios
  • Explore other floors of SMTOWN to shop for celebrity-themed souvenirs or hang out at the cafe
  • Discover the history, artistry, and archives of SMTOWN at SMTOWN MUSEUM on another floor
  • Present your Klook voucher of this activity at the Sulwhasoo Flagship Store to get a 5% discount on purchases over USD100!
Most Recent Review

  • Mikaella 15 Feb 2019
    The best way to relive the moments of EXO Planet 4. It almost does feel like you are in the concert itself.

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  • 367 Booked
    4.5 (21 reviews)

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What To Expect

If you’re a true blue K-Pop fan, head over to SMTOWN in the heart of Seoul to immerse yourself in all things “hallyu”. S.M. Entertainment, currently one of the largest entertainment companies in South Korea, opened the doors to SMTOWN in February 2015 and it quickly became a top destination for locals and tourists alike. Explore all six floors of this state-of-the-art venue where you can do everything from shopping for celebrity-themed souvenirs and enjoying K-Pop inspired snacks. You can even tour the voice and dance training rooms, as well as the recording and music video studios. The prime spot in all of SMTOWN is definitely the theatre where you can catch floating hologram performances of bestselling K-Pop artists like EXO, TVXQ, Super Junior and f(x). You’ll feel like you’re actually watching a live concert!

SMTOWN Coex Artium
SMTOWN is a must-visit attraction in Seoul for hard-core fans of K-Pop
super junior
Relive the Super Junior concert at SMTOWN today
Feel like you're actually watching TVXQ live!
Be one with the crowd during a sold out concert of EXO
SMTOWN Coex Artium
Discover all that the SMTOWN studios have to offer
Activity Information


  • You will receive a confirmation email and voucher instantly after booking
  • In the event that you do not receive an email from us, please check your Spam folder or notify us via email
Package Options

SMTOWN Floor Guide:

  • Fascinating media wall that pours out beaming lights
  • Celebrity suggested unique lifestyle shop
  • Combined cultural space to feel and experience the images and traces of SM artists
  • SMTOWN CAFE/MARKET provides a space for fans and artists to communicate and a diversity of products using SM contents
  • Korea's first hologram theatre that combines the latest technologies and contents
Insider Tips

Insider Tips:

  • With so many cool things to see in SMTOWN, we recommend taking at least one hour before or after the show to look around the other floors
  • Use the bathroom before the show as you will not be allowed to enter the theatre once the show begins
Additional Information

Additional Information:

  • Please note: This offer is for non-Korean passport holders only
  • Participants must be aged 8+ to attend the hologram experiences. Valid passports will be checked to confirm age
  • A maximum of 4 participants are required for each booking
  • Performances are subject to change
  • Concerts have English, Japanese and Chinese subtitles
  • Food and drinks are not allowed inside the venue with the exception of bottled water
  • Taking photos and recording videos are strictly prohibited. Violators will be asked to delete the copies and leave the venue immediately
How To Use
  • You can present either a printed or a mobile voucher for this activity
  • The voucher is valid only on the date and time specified
  • You must redeem this voucher for your entry ticket at SMTOWN 5F, SMTOWN THEATRE Ticket box 1 hour before the show

Opening Hours:

  • 11:00am-10:00pm, daily


  • 5F, 513, Yeongdong-daero, Gangnam-gu, Seoul, Korea (서울시 강남구 영동대로 513 SMTOWN@coexartium 5층)

How to Get There:

  • By subway: Enter millennium square through the path connected to exits 5 and 6 of Samseong Station line 2

Ticket box

Cancelation Policy
  • Full refunds will be issued for cancelations made at least 72 hours prior to the activity
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Reviews (21) 4.5
  • Jonalyn 24 Aug 2018
    Super fun experience especially if you are a fan. Seems legit that you are watching a real concert. I expected a hologram though it is only surround viewing. Food and snacks are not allowed inside so better eat before. 3 hours show without snacks is a big no no for me though 😂 Taking photos inside is strictly not allowed.
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  • Soejatno 10 Oct 2018
    It was sooo fun & great experience. The audio was so cool & allow us to experience like attending the real concert. Highly recommended especially for those of you are fans of idol from SM Entertainment.
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  • Kelvin 26 Sep 2018
    Nice visiting and knowing the Kpop culture and great experience at the theater
    Translated Review. Show Original
    This is just like going to watch a movie in the movie theatre. I was a bit disappointed because I thought that there would be some special effects other than just playing a tape.
    Translated Review. Show Original
  • Tian Ya Rachel 23 Oct 2018
    The surround viewing theatre experience is very realistic, it feels like attending an actual concert of SHINee World V. The visual, music and audio quality are perfect. However, I think it will be better if SM theatre can include English subtitles for the parts where the idols converse with the audience. International fans will really appreciate that. The admission tickets are very easy to collect at the booth and reaching earlier allows better selection of seats.
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  • Yuan 14 Oct 2018
    The show was really amazing and it feels like it was a real musical with the stars performing on stage. As there are 3 screens, recommend to get seats that are further back to hav the full view. But if you want to see the stars close up, seats further front will be great. The subtitles are on the left and right screen, hence if you do not understand korean, best get seats further back. Lots of singing and dancing. Great show!
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  • Kristine Joyce 20 Oct 2018
    Awesome experience! Got to watch the Exylion Concert & it felt like we were actually watching the real live concert. Loved it!
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  • Jessica Lauren 14 Nov 2018
    This show was amazing! I went to see the EXO Elyxion show, and there were times that I forgot I wasn't actually at their concert. Basically, it's like watching the concert dvd, but in a theatre and surrounding you. there are often different angles on each screen, so you can choose to watch the whole group shot or the close up of whoever is singing. i would definitely recommend this!
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  • Annie 29 Nov 2018
    The hologram musical was awesome! Everything looked so real and we were immersed into the fantasy world.
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  • Lotus 27 Sep 2018
    very good experience. the sound made it sound very real. ticket collection was very fast and smooth as well. would have been better if they could have added subtitles during the talking parts so that non-koreans can understand too.
    Translated Review. Show Original
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