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If you’re a true blue K-Pop fan, head over to SMTOWN in the heart of Seoul to immerse yourself in all things “hallyu”. S.M. Entertainment, currently one of the largest entertainment companies in South Korea, opened the doors to SMTOWN in February 2015 and it quickly became a top destination for locals and tourists alike. Explore all six floors of this state-of-the-art venue where you can do everything from shopping for celebrity-themed souvenirs and enjoying K-Pop inspired snacks. You can even tour the voice and dance training rooms, as well as the recording and music video studios. The prime spot in all of SMTOWN is definitely the theatre where you can catch floating hologram performances of bestselling K-Pop artists like EXO, TVXQ, Super Junior and f(x). You’ll feel like you’re actually watching a live concert!