SMTOWN Hologram Concerts Admission Ticket

  • Free Cancelation - 48 Hrs Notice
  • Show Mobile or Printed Voucher
  • Fixed Date Ticket
  • Collect Physical Ticket
  • Relive K-Pop's best concerts at SMTOWN, Korea's first multi-format hologram theater
  • Immerse yourself in amazing performances that utilizes state-of-the-art technology to simulate actual concerts
  • Get a sneak peek of into what goes on within SM’s recording and dance training studios
  • Explore all 6 floors of SMTOWN to shop for celebrity-themed souvenirs or hang out at the cafe

US$ 7.0 13.5

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What To Expect

If you’re a true blue K-Pop fan, head over to SMTOWN in the heart of Seoul to immerse yourself in all things “hallyu”. S.M. Entertainment, currently one of the largest entertainment companies in South Korea, opened the doors to SMTOWN in February 2015 and it quickly became a top destination for locals and tourists alike. Explore all six floors of this state-of-the-art venue where you can do everything from shopping for celebrity-themed souvenirs and enjoying K-Pop inspired snacks. You can even tour the voice and dance training rooms, as well as the recording and music video studios. The prime spot in all of SMTOWN is definitely the theatre where you can catch floating hologram performances of bestselling K-Pop artists like EXO, TVXQ, Super Junior and f(x). You’ll feel like you’re actually watching a live concert!

SMTOWN Coex Artium
SMTOWN is a must-visit attraction in Seoul for hard-core fans of K-Pop
super junior
Relive the Super Junior concert at SMTOWN today
Feel like you're actually at watching TVXQ live!
Be one with the crowd during a sold out concert of EXO
SMTOWN Coex Artium
Discover all that the SMTOWN studios have to offer
Activity Information


  • You will receive confirmation of your booking's availability within 1 business day. Once confirmed, we will send you the voucher via email
  • In the event that you do not receive an email from us, please check your Spam folder or notify us via email
Insider Tips

Insider Tips:

  • With so many cool things to see in SMTOWN, we recommend taking at least one hour before or after the show to look around the other floors
  • Use the bathroom before the show as you will not be allowed to enter the theatre once the show begins
Additional Information

Additional Information:

  • Concerts have English, Japanese and Chinese subtitles
  • Please note: This offer is for non-Korean passport holders only
  • Audience must be 8 years or older to attend a hologram experience (passports will be checked)
  • No food or drink is allowed inside the venue with the exception of bottled water with a cap
  • Performances are subject to change

Floor Guide:

1st Floor
  • Entrance area
2nd Floor
  • Shops with celebrity-themed items
  • Shops recommended by celebrities
  • Popular souvenir stores where you can buy items with your favorite celebrity on them
3rd Floor
  • Studios: training studio, recording studio, M/V studio and photo studio
  • Exhibition hall of video and music records as well as their makeup and outfits
4th Floor
  • Market that includes limited-edition goods
  • SMTOWN LIVErary cafe which is a great place to relax
5th & 6th Floors
  • SMTOWN theatres including the hologram theatre and interactive entertainment shows
  • 3D printing is available in 6F
How To Use
  • You must present a printed voucher for this activity
  • Bring your passport with you, you will need to present it with your voucher for identity verification
  • Redeem your ticket with your passport and voucher at the 5th floor ticket box 1 hour before the show
  • The voucher is valid only on the date and time specified
  • You must redeem this voucher for your entry ticket

Opening Hours:

  • 11:00am-10:00pm


  • SMTOWN Coex Artium, 513 Yeongdong-daero Gangnam-gu, Seoul, South Korea

How To Get There:

  • By subway: Enter Millennium Square through the path connected to Exits 5 and 6 of Samseong Station (Line 2)
Cancelation Policy
  • Full refunds will be issued for cancelations made at least 48 Hours prior to the activity
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Reviews (1) 4.0
  • Ai Rene 30 Oct 2016
    Awesome experience if you like kpop! It was fun and entertaining. Just like watching a live concert!
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