The Coca-Cola London Eye stands 135m high on the South Bank between Waterloo and Westminster Bridges. The experience will take about 30 minutes and offers spectacular views of some of the capital's most famous landmarks, including Big Ben and the Houses of Parliament, Buckingham Palace, Nelson's Column, and St. Paul's Cathedral. To really make your London Eye Experience sparkle, enjoy a glass of Champagne served by your host while you relax and enjoy the sublime views of London. Champagne experiences are perfect for small groups and couples, and are generally available daily on the hour from midday until closing time. After your time at the London Eye, you can also opt to watch the London Eye 4D, a fun film with theater effects that tells the touching tale of a little girl in London with her father. She rides the London Eye and viewers see colorful parties set inside the capsule, a time lapse of London and a spectacular firework display.